Gay Pride has become little more than a giant opportunity for multi-national corporations to target-market products to gay consumers. Major companies focus en Pride-oriented ad campaigns, from beer and liquor companies like Budweiser, Coors, Miller, Cuervo, Smirnoff, Skyy and Bailey's to clothing companies like Polo, Banana Republic, Reebok, and Macy's, car companies like Saab and BMW, and drug companies like Bristol- Myers Squibb, GlaxoWellcome, and Abbott Laboratories. In San Francisco and many large U.S. cities, Gay Pride is a fenced-off event, where an endless parade of floats, from the vapid to the downright scary, marches by: gay AT&T employees, gay Genentech employees, "gay-friendly" politicians like racist Mayor Giuliani of New York or pro-gentrification Mayor Brown of San Francisco, gay stockbrokers, gay realtors, gay cops...